MKTG 3000 Essay Example | Topics and Well Written Essays - 500 words

MKTG 3000 - Essay Example The differences in people cause humans to react differently to reinforcers. A primary reinforcer can be natural or created. Natural reinforcers occur through natural interaction with the environment. They occur as we smell, hear, see, touch, and taste. They require interaction with nature. Social and tangible reinforcers are secondary reinforcers that are purposely paired with certain behaviors to improve performance of some kind. Social or tangible reiforcers are necessary when the natural reinforcers do not produce the behavior we need. A social reinforcer can be defined as any consequence, verbal, or symptom provided by one person to another that increases the frequency of the others person’s behavior. An example of a social reinforcer is a trophy. Tangible reinforcers should never be presented without some accompanying social reinforcer. Three examples of tangle reinforcers are food, gift certificates, and clothes. When behavior has been increased by reinforcement, failure to get reinforcement, over time, causes the behavior to return to its previously unreinforced level. This phenomenon is referred to as extinction. An example of extinction occurs when a person puts money in a vending machine and the machine does not dispense the item.